LTV Optimisation Planning Lead

Job Description

PlayStation is seeking an LTV Optimisation Planning Lead to join their team in London. This role is crucial for driving player-focused experimentation and strategic learning to increase lifetime value across the PlayStation ecosystem. The successful candidate will work within the PS Store team and the wider Direct-to-Consumer (D2C) organization, focusing on understanding player behaviors and uncovering growth opportunities.

The LTV Optimisation Planning Lead will collaborate with insight and commercial teams to ideate and validate customer-led activations and experiments. They will design and manage end-to-end experiments, measure and communicate outcomes, and own the commercial management of strategic partners.

What this role involves:

• Leveraging data to ideate and validate customer-led activations and experimentation.
• Designing and managing end-to-end experiments.
• Leading tactical experiments at the franchise and platform level.
• Measuring and communicating experiment outcomes.
• Owning the commercial management of key strategic partners.

What PlayStation is looking for:

• 5+ years of experience in marketing technology, CRM, commercial strategy, data + analytics, or customer loyalty roles.
• Proficiency in SQL and strong data literacy.
• Demonstrable ability to lead complex projects with strong stakeholder management skills.
• Demonstrated success using data-driven experimentation.
• Comfort navigating fast-paced, multi-functional settings.
• Proactive “growth hacker” attitude.
• A collaborative teammate.

What PlayStation offers:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers