Senior Performance Media Planner

Job Description

PlayStation is seeking a Senior Performance Media Planner to lead the development and execution of paid media strategies that drive digital commerce growth and customer lifetime value. This role is within Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. The ideal candidate will have deep channel expertise, creative problem-solving skills, and strategic ownership.

The Senior Performance Media Planner will independently manage complex, full-funnel campaigns in partnership with agency teams, cross-functional stakeholders, and global colleagues. They will also mentor junior team members and help shape broader department goals.

What this role involves:

• Leading the design, management, and optimization of paid media campaigns across various channels.
• Translating business objectives into conversion-driven media plans.
• Developing and executing full-funnel media plans.
• Leveraging advanced analytical capabilities to turn trends into actionable insights.
• Acting as the lead day-to-day partner for external agencies.
• Collaborating with internal teams to integrate media plans.
• Identifying, testing, and scaling emerging media channels and technologies.

Requirements:

• 8+ years of experience in paid media planning, growth marketing, or a related digital discipline.
• Bachelor's degree and/or equivalent experience preferred.
• Experience with performance media channels and platforms such as Meta Ads, Google Ads, DV360, Amazon Ads, and affiliate networks.
• Deep understanding of eCommerce KPIs, customer lifecycle marketing, and digital attribution methodologies.
• Proficiency in measurement and analytics platforms like Adobe Customer Journey Analytics.
• Strong leadership and mentorship skills.
• AI literacy.

What this role offers:

• Discretionary bonus opportunity
• Hybrid working model (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers