Growth Product Manager, Funnel

Job Description

CookUnity is seeking a Growth Product Manager to enhance the user funnel, from initial landing page interaction to trial and onboarding. The ideal candidate will focus on optimizing conversion metrics and implementing product-led strategies to improve user activation. This role involves collaborating with design, engineering, marketing, and analytics teams to create effective funnel experiences.CookUnity is a company that connects the world with chefs. They deliver 35 million meals a year from the industry’s best chefs to homes all over the country. CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on empower Chefs to nourish the world.Responsibilities:

• Own and evolve the product roadmap for funnel conversion and flows.
• Analyze user behavior and drop-off points to identify opportunities to increase funnel efficiency.
• Design and run A/B tests across acquisition touchpoints and in-product experiences.
• Lead the Funnel Design and Engineering squad to rapidly ship and iterate on improvements.
• Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage.
• Lead cross-functional squads focused on improving trial-to-paid conversion rates and all of the steps within the funnel.
• Drive clear outcome metrics (e.g. trial conversion, early retention, CAC-to-LTV ratio).
• Surface insights and learnings regularly with key stakeholders and executive leadership.

Requirements:

• 7+ years of product management or growth-focused experience in a DTC, marketplace, or e-commerce environment.
• Strong analytical toolkit: SQL fluency and comfort using analytics tools (Amplitude, Mixpanel, or similar).
• Proven track record designing and executing experiments across user journeys.
• Ability to prioritize, move quickly, and deliver measurable results.
• Empathy for customers and a passion for improving product experiences.
• Excellent communication and collaboration skills with both technical and non-technical partners.
• Experience in subscription or funnel-driven businesses is a major plus.

The role offers:

• Meaningful lift in end-to-end funnel conversion rates and trial activation.
• Shorter time to first meal and increased NPS during trial experience.
• Scalable experimentation infrastructure that allows for rapid learning.
• Cross-functional alignment between product, marketing, and operations around funnel priorities.
• Clear measurement framework tied to business impact and CAC efficiency.