Associate Director, Planning

Job Description

Brainlabs is seeking an experienced Cross-Channel Media Planner to join their team. The ideal candidate will be a strategic thinker capable of developing and executing innovative, integrated media strategies that drive measurable business results for clients. This role sits at the intersection of data, creativity, and media strategy, leading the development of fluid, holistic plans that balance both long-term brand building and short-term performance outcomes.Brainlabs is a culture-first company that values its employees and fosters a winning environment.What this role involves:

• Developing comprehensive national and local cross-channel media strategies.
• Translating business and audience insights into actionable communication objectives.
• Driving innovation in media planning approaches.
• Building and maintaining strong client relationships.
• Presenting strategic media recommendations to senior client stakeholders.

Requirements:

• 4+ years of experience in media planning, with significant digital expertise.
• Experience working in CPG, Petcare, or Retail.
• Proven track record of developing and executing successful full-funnel cross-channel media strategies.
• Deep understanding of the digital media landscape, including programmatic, social, search, and emerging channels.
• Strong presentation and communication abilities.

What Brainlabs offers:

• Opportunity to work in a culture-first company.
• Chance to develop and execute innovative media strategies.
• Collaborative and supportive work environment.