Director of Content, Syndication Strategy

Job Description

Launch Potato is seeking a Director of Content, Syndication Strategy for FinanceBuzz. In this role, the Director will define and lead the strategic direction of content across key syndication platforms, including MSN, Apple News, and NewsBreak. The Director will set the editorial vision, refine the brand voice, and create a roadmap for long-term revenue and audience growth.FinanceBuzz is looking for someone who loves numbers as much as words. The Director will work closely with the Editorial Operations Manager to keep production efficient and on budget, while also staying deeply involved in the day-to-day work. This is a highly visible leadership role where the Director will oversee a high-performing editorial team, mentor senior editorial staff, and make data-driven decisions to maximize reach, revenue, and impact.Responsibilities:

• Define and lead a high-impact content strategy across syndication platforms
• Maintain FinanceBuzz’s editorial voice and excellence across a fast-paced, high-volume production pipeline
• Monitor and interpret performance data to iterate on content strategy
• Personally review, edit, and approve content to uphold editorial standards
• Collaborate cross-functionally with SEO, Monetization, and Analytics teams
• Mentor and manage a team of in-house and freelance writers and editors
• Represent the Syndication team in company meetings
• Introduce bold editorial experiments

Requirements:

• 7+ years of digital editorial leadership experience
• Proven ability to lead high-volume editorial operations
• Fluency in content syndication platforms
• A data-obsessed mindset paired with strong analytical and technical skills
• Adept at leading a team and developing scalable strategies
• An entrepreneurial, adaptable mindset
• Exceptional editorial judgment and creative ideation skills
• An open mind around the implementation of AI

Benefits:

• Opportunity to make an impact in a profitable, high-growth company