Director of Content, Syndication Strategy

Job Description

Launch Potato is seeking a Director of Content, Syndication Strategy to lead content strategy across platforms like MSN and Apple News for FinanceBuzz. The Director will define editorial vision, refine brand voice, and drive revenue and audience growth. This role involves analyzing data, optimizing content, and managing a high-performing editorial team. The ideal candidate is both visionary and operational, with a strong understanding of personal finance, lifestyle content, and platform dynamics. They will be responsible for maintaining content quality and ensuring alignment with performance goals.Responsibilities:

• Define and lead content strategy across syndication platforms.
• Maintain FinanceBuzz’s editorial voice and content quality.
• Monitor performance data to optimize content strategy.
• Review, edit, and approve content.
• Collaborate with SEO, Monetization, and Analytics teams.
• Mentor and manage a team of writers and editors.
• Represent the Syndication team in company meetings.
• Introduce editorial experiments to improve content performance.

Requirements:

• 7+ years of digital editorial leadership experience.
• Proven ability to lead high-volume editorial operations.
• Fluency in content syndication platforms.
• Mastery of Looker and Google Sheets.
• Adept at leading a team and developing scalable strategies.
• Exceptional editorial judgment and creative ideation skills.
• Open mind around the implementation of AI.

What the Role Offers:

• Opportunity to make a significant impact in a high-growth company.
• A diverse and inclusive team culture.
• Mentorship and team development opportunities.
• Innovative mindset and the chance to implement new tools and tactics.