Director of Content, Syndication Strategy

Job Description

Launch Potato is seeking a Director of Content, Syndication Strategy for FinanceBuzz. This role involves defining and leading the strategic direction of content across key syndication platforms such as MSN, Apple News, and NewsBreak. The Director will set the editorial vision, refine the brand voice, and create a roadmap for long-term revenue and audience growth. They will analyze data to inform content strategy, work closely with the Editorial Operations Manager, and stay involved in daily execution, including sprint planning, editing, and headline writing.Role involves:

• Defining and leading content strategy across syndication platforms.
• Maintaining FinanceBuzz’s editorial voice.
• Monitoring and interpreting performance data.
• Reviewing, editing, and approving content.
• Collaborating with SEO, Monetization, and Analytics teams.
• Mentoring and managing a team of writers and editors.
• Introducing editorial experiments.

Requirements:

• Proven ability to lead high-volume editorial operations.
• Fluency in content syndication platforms.
• Mastery of Looker and Google Sheets.
• Adept at leading a team and developing scalable strategies.
• Exceptional editorial judgment and creative ideation skills.
• 7+ years of digital editorial leadership experience.

Role offers:

• Opportunity to define and lead a high-impact content strategy.
• Chance to mentor and manage a team.
• Exposure to cross-functional collaboration.
• A role in a profitable, high-growth company.