Head of Syndication Content

Job Description

Launch Potato is seeking a Director of Syndication at FinanceBuzz to define and lead the strategic direction of content across key syndication platforms like MSN, Apple News, and NewsBreak. This role involves setting the editorial vision, refining the brand voice, and creating a roadmap for long-term revenue and audience growth. The Director will analyze large data sets to identify patterns and insights, translating them into a content strategy that delivers measurable results. They will work closely with the Editorial Operations Manager to ensure efficient production and stay deeply involved in the day-to-day work, from sprint planning and editing to headline writing and photo selection. Responsibilities:

• Define and lead a high-impact content strategy across syndication platforms.
• Maintain FinanceBuzz’s editorial voice and excellence across a fast-paced, high-volume production pipeline (25+ stories per day).
• Monitor and interpret performance data to iterate on content strategy, increasing CTR, and optimizing content monetization.
• Personally review, edit, and approve content to uphold editorial standards and align output with performance goals.
• Collaborate cross-functionally with SEO, Monetization, and Analytics teams to surface insights and activate content opportunities.
• Mentor and manage a team of in-house and freelance writers and editors, building training programs and professional development paths.
• Represent the Syndication team in company meetings and ensure goals and priorities are communicated clearly across teams.
• Introduce bold editorial experiments — including headline frameworks, visual strategies, and new formats — that translate into measurable wins.

Requirements:

• 7+ years of digital editorial leadership experience, including managing high-output teams and developing platform-driven strategies.
• Proven ability to lead high-volume editorial operations with a focus on revenue growth, content quality, and audience expansion.
• Fluency in content syndication platforms (Apple News, MSN, Yahoo, NewsBreak), including performance drivers and monetization levers.
• A data-obsessed mindset paired with strong analytical and technical skills — mastery of Looker and Google Sheets is a must.
• Adept at leading a team and developing scalable strategies.
• An entrepreneurial, adaptable mindset and a passion for helping audiences make smart decisions with their money.
• Exceptional editorial judgment and creative ideation skills, especially in headline writing.
• An open mind around the implementation of AI in your personal workflow and in content creation.

Benefits:

• Opportunity to make an impact in a profitable, high-growth company.