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Head of Syndication Content

Director of Syndication to lead content strategy across platforms.
Launch Potato
Remote
Canada
Undisclosed salary
Job Description
FinanceBuzz is seeking a Director of Syndication to lead the strategic direction of content across key syndication platforms. This role involves setting the editorial vision, refining the brand voice, and creating a roadmap for long-term revenue and audience growth. The Director will analyze data to inform content strategy, work closely with the Editorial Operations Manager, and stay involved in daily execution, including sprint planning, editing, and headline writing. This leadership role requires overseeing a high-performing editorial team, mentoring senior staff, and making data-driven decisions to maximize reach and impact.

Role Involves:
  • Defining and leading content strategy across syndication platforms.
  • Maintaining editorial voice and excellence in a high-volume production pipeline.
  • Monitoring performance data to iterate on content strategy.
  • Reviewing, editing, and approving content.
  • Collaborating with SEO, Monetization, and Analytics teams.
  • Mentoring and managing a team of writers and editors.
  • Representing the Syndication team in company meetings.
  • Introducing editorial experiments to improve content performance.

Requirements:
  • Proven ability to lead high-volume editorial operations.
  • Fluency in content syndication platforms.
  • Data-obsessed mindset with strong analytical skills (Looker and Google Sheets).
  • Adept at leading a team and developing scalable strategies.
  • Exceptional editorial judgment and creative ideation skills.
  • Open mind around the implementation of AI.
  • 7+ years of digital editorial leadership experience.

Role Offers:
  • Opportunity to define and lead content strategy for a leading digital media company.
  • Chance to work with a high-performing editorial team.
  • A role that combines strategic vision with hands-on execution.
  • A chance to make a significant impact on revenue and audience growth.
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Launch Potato

Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.

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