Content Design Lead - Commercial

Job Description

Flo, a leading female health app with over 400M downloads and 75M monthly users, is seeking a Content Design Lead to join their Commercial Content Design team. This team focuses on optimizing the value of Flo Premium for users. The ideal candidate will be a hands-on expert in content design, passionate about improving team practices and driving consistency across the product.

The Content Design Lead will be responsible for creating human-centered experiences that deliver business results, advocating for content design, and developing the team through direction, standards, and coaching.

Role Involves:

• Helping Content Designers design UX content to encourage user conversion to Flo Premium.
• Identifying opportunities for Content Design to create new business value.
• Guiding the team in effective wire-framing strategies and overseeing prototyping workflows.
• Helping product managers define product vision and roadmap.
• Co-designing with Product Designers and directing other Content Designers.
• Defining and leading team initiatives.
• Evolving concepts from prototypes to final mock-ups.
• Offering feedback and guidance on design work.
• Engaging in research sessions and acting on insights.
• Carrying out heuristic analysis and optimizing designs through AB testing.
• Assessing skills within the team and identifying opportunities for capability building.
• Presenting work in design review sessions.
• Advocating for quality and accessibility.
• Building and maintaining cross-functional relationships.
• Day-to-day management tasks, including performance reviews, hiring, and training.

Requirements:

• Experience designing content that promotes growth at scale.
• Experience in people management (3+ people) and coaching content designers.
• Experience creating and optimizing content delivery processes.
• Experience working in a commercial environment, influencing revenue.
• Leadership and communication skills.
• Good product thinking and a human-centered design approach.
• Hands-on approach with a delivery focus.
• Competence in Figma and common design tools.
• Experience with mobile apps.

What Flo Offers:

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay.
• Accelerated professional growth and learning support.
• Flexible office + home working, up to 2 months a year working abroad.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus more health, pension and wellbeing perks.