Manager Demand Partnerships

Job Description

InMobi is seeking a Manager Demand Partnerships to join their team in London. The Demand Partnerships Management (DPM) team at InMobi Exchange plays a pivotal role in driving programmatic revenue by managing and nurturing relationships with Demand Side Platform (DSP) clients globally. The Senior Demand Partner Manager (DPM) will oversee a diverse portfolio of performance DSPs.He will cultivate strong relationships across these partners’ supply, demand, and product teams, uncovering opportunities for growth through cross-sell and up-sell initiatives, and scaling accounts to maximise their potential.Responsibilities:

• Own and grow relationships with performance-focused DSPs across global markets.
• Serve as the primary point of contact for demand partners, managing both day-to-day operations and long-term strategic initiatives.
• Analyze DSP performance metrics (e.g., win rates, CPM, CTR, eCPIs) and collaborate with internal teams (Product, Engineering, Operations) to improve traffic quality, auction mechanics, and outcomes.
• Partner with data science and yield teams to uncover opportunities for bid density, price optimisation, and DSP-specific tuning.
• Work closely with the product, marketing, and operations teams to constantly optimise efforts related to Account growth and company-wide goals.
• Collaborate with the Supply teams to identify high-performing inventory and improve exchange integrations to maximize DSP value.
• Develop and execute quarterly joint business plans with key partners, including opportunity mapping, product adoption, and growth initiatives.
• Stay on top of mobile programmatic trends—including in-app RTB, SDK-based inventory, and performance UA/RT evolution—to guide internal strategy and positioning.

Requirements:

• 5+ years of experience in programmatic advertising, preferably in a performance DSP or UA/RT-driven organisation.
• Proven success in managing and scaling strategic partnerships within the ad tech or performance marketing ecosystem.
• Deep understanding of performance UA metrics and optimisation levers used by DSPs (e.g., ROAS, eCPI, retention).
• Subject matter expert in performance UA and retargeting.
• Speak the language of CPA, ROAS, LTV, SKAN, and incrementality.
• Analytical and data-driven, comfortable with dashboards, cohort analysis, and performance metrics.
• Excellent communication and stakeholder management skills.
• Experience working with SDK-based inventory and knowledge of MMPs (Adjust, Appsflyer, Kochava) is a plus.
• Ability to thrive in a fast-paced, globally distributed team environment.