Cascade Maverik: Sr. Brand Manager

Job Description

Cascade Maverik is seeking a Sr. Brand Manager to lead the commercialization, execution, and lifecycle management of its entire product portfolio. The Sr. Brand Manager will develop go-to-market strategies and implement an innovation roadmap aligned with key marketing and business objectives. This role involves engaging with consumers to drive insights, collaborating with cross-functional teams, and managing category P&Ls.Responsibilities include:

• Managing a team of 1-2 to oversee the Maverik and Cascade product lines.
• Partnering with Marketing, R&D, Sales, Finance, Supply Chain, and Digital teams.
• Delivering sales and profit results in line with seasonal product category plans.
• Capturing and leveraging consumer insights and market research.
• Defining and implementing go-to-market strategies for new products.
• Supporting the creation of product-related materials.
• Collaborating on website content and product updates.
• Supporting event activation and sports marketing partnerships.
• Overseeing category and portfolio-level P&L.
• Developing and delivering presentations.

Qualifications:

• Minimum 5 years of experience in brand or product management.
• Experience managing a team.
• Ability to implement and synthesize consumer and market insights.
• Proficiency in Microsoft Office.
• Strong organizational and analytical skills.
• Excellent communication skills.
• Knowledge or interest in Lacrosse is a plus.

Benefits:

• Participation in the Company’s annual incentive plan.
• 401(k) plan with employer match.
• Paid parental leave.
• Employee discount program.
• Casual & hybrid work environment.