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Job Description
Nubank is seeking a Media Senior Analyst to join its team in Mexico City. This role is pivotal in driving Nu Mexico’s full-funnel media strategy, ensuring the right channel mix for business objectives and communication goals. The ideal candidate will focus on data-driven decision-making, creativity, and agile performance tracking across branding and acquisition efforts.
Responsibilities:
- Own the execution and optimization of media channels (Meta & TikTok, etc.).
- Follow up and execute media plans, balancing conversion with budget efficiency.
- Lead end-to-end campaign execution and management.
- Continuously test and iterate to drive incremental value and reduce acquisition costs.
- Deliver in-depth performance reporting and actionable insights.
- Analyze audience behavior and customer journeys.
- Partner with analytics teams to uncover cross-channel attribution insights.
- Leverage tools and dashboards to track results, KPIs, and impact on business outcomes in real time.
- Collaborate with marketing and brand teams in creative briefing and feedback.
- Provide recommendations that improve the effectiveness of advertising efforts.
Requirements:
- 5 years of experience with paid media campaigns.
- Strong expertise with digital platforms (Meta & Tiktok) operations.
- Experience in media planning and reporting.
- Strong analytical and negotiation skills.
- Results oriented.
- Advanced English.
What Nubank Offers:
- Chance of earning equity at Nubank
- Extended maternity and paternity leaves
- Health and life insurance
- NuCare - Our mental health and wellness assistance program
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- Holiday Bonus ("Aguinaldo") of 30 days of pay per year
- 17 days of paid vacation with 25% vacation bonus
- Gym partnership
