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CMS & Content Coordinator – Africa

CMS & Content Coordinator for Betsson Group in Africa.
Betsson Group
On-Site
Malta
Undisclosed salary
Job Description

Betsson Group is seeking a CMS & Content Coordinator to manage content localization and front-end delivery for its market entry in Africa. The role focuses on maintaining and evolving the digital presence across sportsbook and casino, ensuring a locally tailored, mobile-optimized, and brand-aligned experience.

The CMS & Content Coordinator will work with EveryMatrix’s fully managed front-end CMS, CasinoEngine’s game management system, and the supporting delivery infrastructure to publish content, manage promotions, update lobbies, and ensure real-time responsiveness.

Role Involves:

  • Managing on-site content updates across sportsbook, casino, and promotional areas via the CMS platform.
  • Coordinating and executing content localization in multiple languages.
  • Updating and configuring game lobbies using Casino Engine’s back-office tools.
  • Overseeing banner, carousel, and module updates for web and mobile.
  • Liaising with marketing and CRM teams to implement campaign materials.
  • Monitoring real-time content performance.
  • Ensuring content meets regulatory requirements across jurisdictions.
  • Supporting feedback loops and content QA with the platform provider.
  • Maintaining inventory of digital assets and coordinating translations and content uploads.
  • Collaborating with product and UX teams to ensure front-end usability and visual consistency.

Requirements:

  • Degree in Communications, Digital Media, or a related field.
  • 2–4 years of CMS or content operations experience within an iGaming or high-volume eCommerce environment.
  • Strong hands-on experience with digital content management systems (e.g CMS, WordPress, Drupal).
  • Familiarity with Casino Engine or other game aggregation platforms a strong plus.
  • Experience working with multilingual content, localization workflows, and asset management.
  • Highly organized and detail-oriented with strong project coordination skills.
  • Basic understanding of HTML/CSS and content formatting principles.
  • Fluent in English; French is highly desirable for Francophone market coordination.
  • Comfortable working in a fast-paced, launch-driven environment.

Role Offers:

  • Opportunity to take ownership of content localization and front-end delivery for Betsson Group’s market entry in Africa.
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Betsson Group

Betsson Group is a dynamic iGaming company poised to expand its sportsbook operations into the African market. With a focus on mobile-first experiences and localized content, Betsson aims to establish a strong presence in the region. Leveraging a fully managed sportsbook platform, the company is dedicated to providing a competitive and tailored betting experience for African players. Betsson Group emphasizes data-driven decision-making and collaboration across various teams to ensure compliance, optimize performance, and drive growth in emerging markets.

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