Product Marketing Manager - Industries

Job Description

Contentful is seeking a Product Marketing Manager to drive the go-to-market strategy, positioning, and adoption of its products across key verticals and target audiences. The Product Marketing Manager will be responsible for deeply understanding specific customer challenges, synthesizing market trends, and translating product capabilities into compelling solutions for targeted market segments. He/She will collaborate closely with Product, Sales, Campaigns, and Customer Success teams to ensure messaging and programs resonate with target buyers.Role involves:

• Developing a deep understanding of buyers, business challenges, and trends in priority industries.
• Creating differentiated positioning and messaging frameworks tailored to specific market segments and industry-specific use cases.
• Developing and maintaining a suite of sales and marketing assets.
• Partnering with Sales to support enablement, deliver training, and provide market insights.
• Collaborating with the Campaigns team to support and co-develop integrated, targeted marketing campaigns.
• Driving the successful launch of new products and features in target industries.
• Monitoring campaign and product performance within industries, analyzing results, and iterating on strategies.
• Serving as a subject matter expert and evangelist for market solutions.

Requirements:

• 4+ years of experience in product marketing or a related field, preferably in B2B SaaS or technology sectors.
• Demonstrated success in crafting and executing go-to-market strategies, especially for industry verticals.
• Strong analytical skills with the ability to synthesize market and customer insights into actionable plans.
• Proven ability to develop high-impact sales enablement and marketing materials.
• Excellent written and verbal communication skills.
• Experience collaborating with cross-functional teams.
• Self-starter with strong project management skills.
• Curiosity & Adaptability.
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.

Role offers:

• Stock Options.
• Comprehensive healthcare package.
• Fertility and family building benefits.
• Paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
• Company paid parental leave.
• Personal annual education budget.
• Virtual and in-person events.
• Annual wellbeing stipend.
• Monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend.