Paid Social Account Director - BA

Job Description

MG OMD is seeking a Paid Social Account Director for a 12-month fixed-term contract to cover maternity leave on the British Airways account. This role offers the opportunity to lead social campaigns for a prestigious travel brand across global markets.As Account Director, he/she will set the strategic direction for all paid social activities, aligning with brand and performance goals. He/She will oversee a team managing campaigns across various platforms and be the main point of contact for senior clients, challenging their thinking and pushing the work forward. The Account Director will also collaborate with media, creative, and platform partners to deliver integrated, insight-driven work.MG OMD is looking for someone with proven experience in paid social, ideally within the travel, transport, or performance-led sectors, who brings strong creative expertise, attention to detail, and the ability to turn insight into action. The ideal candidate should be confident handling significant media budgets and leading a team in a fast-moving environment.Responsibilities include:

• Setting the strategic direction of paid social activity
• Overseeing a team managing campaigns across multiple platforms
• Senior client management and strategic conversations
• Collaborating with media, creative, and platform partners

Requirements:

• Proven experience in paid social
• Experience in travel, transport, or performance-led sectors (ideal)
• Strong creative expertise and attention to detail
• Ability to turn insight into action
• Experience handling significant media budgets
• Experience leading a team

MG OMD offers:

• A collaborative culture
• Open communication
• Commitment to diversity
• Training, development, and support
• Flexible working arrangements