Performance Marketing Specialist (Paid Social & Search)

Job Description

Wrike is seeking a Performance Marketing Specialist to join their paid digital team. This role focuses on executing and optimizing ad campaigns across paid social and search platforms. The ideal candidate will drive high-quality leads and maximize revenue to achieve company objectives.

The Performance Marketing Specialist will report on campaign performance, providing data-driven insights and recommendations for improvement. They will collaborate with Design, Content, and Data Analyst teams to develop effective ad creatives and optimize landing pages.

Responsibilities:

• Create and optimize paid digital campaigns across paid social (Facebook, LinkedIn) and paid search (Google Ads, Bing Ads) channels.
• Monitor and adjust budgets, targets, and bids based on performance data.
• Develop comprehensive reports on campaign performance.
• Collaborate with cross-functional teams to develop effective ad creatives and optimize landing pages.

Requirements:

• 2+ years of hands-on experience in performance marketing, focusing on paid social and/or paid search campaigns.
• Creative thinker with a keen eye for detail.
• Proven expertise in audience building and/or keyword research.
• Ability to thrive in fast-paced digital marketing environments.
• Proficiency in Excel and/or BI analytics tools.
• Strong communication skills.

Wrike offers:

• 25 days of holidays
• Sick leave compensation
• Cafeteria bonuses (Benefit plus)
• Private healthcare membership (Canadian Medical)
• Meal vouchers
• Pension plan
• Mobile tariffs
• Parental leave