Head of Syndication Content

Job Description

Launch Potato is seeking a Director of Syndication at FinanceBuzz to define and lead the content strategy across key syndication platforms. This role involves setting the editorial vision, refining the brand voice, and creating a roadmap for long-term revenue and audience growth. The Director will analyze large data sets to identify patterns and insights, translating them into a content strategy that delivers measurable results. They will work closely with the Editorial Operations Manager to ensure efficient production and stay deeply involved in the day-to-day work, including sprint planning, editing, headline writing, and photo selection.FinanceBuzz is looking for someone who can oversee a high-performing editorial team, mentor senior editorial staff, and make data-driven decisions to maximize reach, revenue, and impact. The ideal candidate is both visionary and operational, capable of developing a high-level strategy while providing clear editorial direction and optimizing content performance.Responsibilities:

• Define and lead a high-impact content strategy across syndication platforms
• Maintain FinanceBuzz’s editorial voice and excellence
• Monitor and interpret performance data to iterate on content strategy
• Review, edit, and approve content to uphold editorial standards
• Collaborate cross-functionally with SEO, Monetization, and Analytics teams
• Mentor and manage a team of in-house and freelance writers and editors
• Represent the Syndication team in company meetings
• Introduce bold editorial experiments to improve content performance

Requirements:

• Proven ability to lead high-volume editorial operations
• Fluency in content syndication platforms
• Mastery of Looker and Google Sheets
• Adept at leading a team and developing scalable strategies
• Exceptional editorial judgment and creative ideation skills
• An open mind around the implementation of AI
• 7+ years of digital editorial leadership experience

Benefits:

• Competitive base salary
• Profit-sharing bonus
• Competitive benefits