Performance Marketing Specialist - B2B

Job Description

Proton is seeking a Performance Marketing Specialist - B2B to enhance its digital advertising strategies. This role involves a blend of hands-on media buying and strategic collaboration with an external performance marketing agency. The specialist will be instrumental in scaling marketing campaigns and ensuring a measurable impact on lead generation and conversion metrics. Responsibilities:

• Build ROI positive desktop and app performance campaigns across various platforms (e.g., Google Ads, LinkedIn Ads, Meta).
• Partner with a performance marketing agency to scale campaigns effectively across web and mobile.
• Support Brand & Product Marketing teams with activation of awareness and experimental campaigns.
• Implement and manage privacy-first tracking and attribution methodologies to accurately measure campaign effectiveness and identify areas for improvement.
• Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization.
• Drive creation of campaign assets in collaboration with Inbox, VPN, Pass and Drive business units to acquire B2B leads and clients.
• Challenge the B2B funnels and provide recommendations to increase the conversion rate.
• Stay updated on industry trends, competitive activity, and emerging advertising platforms.
• Refine targeting strategies based on audience insights and segmentation.

Requirements:

• Strong experience in digital marketing, with a focus on B2B user acquisition and performance marketing
• Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on B2B tech and subscription-based brands
• Strong platform expertise of Google Ads, LinkedIn ads, paid social, and other relevant B2B media
• Excellent skills in Excel for data analysis, reporting and budget tracking
• Experience with marketing automation tools and lead scoring & nurturing
• Experience with CMS and building landing pages
• Experience in driving positive ROI through paid media campaigns
• Excellent verbal and written communications skills (English)
• Ability to deriving insights from complex data sets and convey them in a clear and understandable manner
• Highly organized with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
• Willingness to learn new tools, technologies and methodologies

What Proton Offers:

• Opportunities for rapid career advancement.
• Flexible working hours.
• Free lunch at the office.
• Shareholder opportunities.