Team Lead Creator Marketing Central

air up is seeking a Team Lead Creator Marketing to lead creator marketing teams in the Netherlands/Belgium and DACH regions. This role involves strategic and operational leadership, overseeing budget allocation, and supporting team members in conceptualizing marketing campaigns. The Team Lead will ensure engaging content across all funnel steps, translate global strategies into local roadmaps, and review performance metrics. They will also focus on team development, content quality, and regional strategies to drive awareness, interest, and ROI.

Responsibilities:

• Lead creator marketing teams in Netherlands/Belgium and DACH.
• Oversee budget allocation across markets and channels.
• Support team members in conceptualizing marketing campaigns.
• Ensure engaging content across all funnel steps.
• Translate global strategies into local roadmaps.
• Review and report performance for all markets.
• Develop local teams and ensure upskilling.
• Review local influencer content and help teams improve.
• Focus on local regions to ensure Awareness, interest and ROI.

Requirements:

• 5+ years of experience in content creator marketing.
• +2 years in a leadership position.
• Experience in influencer marketing, fast-paced consumer brand, or FMCG environment.
• Proven track record of successful campaigns or content collaborations.
• Social media expert with strong marketing communication skills.
• Strong strategic competence in conceptualizing content creator marketing approaches.
• Data-driven with analytical understanding of marketing and campaign KPIs.
• Fluent in English.

air up offers:

• 30 days of vacation.
• Discount on products.
• Employer-funded pension & location related insurances.
• Purpose built office in MUC.
• Personal development opportunities.
• Regular team events.
• Start-up spirit.
• Workation options.