Marketing Manager - Web3

Bitpanda is seeking a Web3 Marketing Manager to play a key role in bringing the company's Web3 vision to life. The ideal candidate will design and lead creative campaigns that build awareness, welcome new users, and nurture an engaged and loyal community around Bitpanda's Web3 products. This role involves close collaboration with the Commercial Web3 lead and other teams across Bitpanda to transform strategy into meaningful marketing initiatives.

What this role involves:

• Developing and implementing comprehensive Web3-specific marketing strategies, focusing on digital channels.
• Planning and executing marketing initiatives to drive awareness, acquisition, engagement, and retention.
• Overseeing campaign planning, execution, and performance analysis to optimise marketing ROI.
• Monitoring campaign performance, interpreting data, and identifying trends and insights.
• Building and maintaining relationships with internal teams, KOLs, and key partners.

Requirements:

• A minimum of 3 years marketing experience in tech with a strong understanding of the Web3 industry.
• Crypto experience is a must.
• Fluency in English (any other language a plus) with excellent written and verbal communication skills.
• Strong project management and collaboration skills.
• Data-driven mindset with experience in campaign planning, execution and reporting.
• Strong knowledge of digital marketing tools and platforms.

What Bitpanda offers:

• Hybrid-working model with 25-Work From Anywhere days.
• Competitive total compensation package including participation in our stock option plan.
• Market-leading benefits programs shaped by our Time & Flexibility policies.
• Company-wide and team events — both in-person and virtually!
• Bitpanda swag to keep you living the brand.
• Opportunity to learn and grow as part of Bitpanda’s incredible journey.