Director of Marketing, Coursera for Business GTM

Job Description

Coursera is seeking a Director of Marketing to lead the Coursera for Business (C4B) Go-To-Market strategy. This role involves shaping and implementing a comprehensive global marketing strategy to drive growth for C4B, a key business line serving businesses worldwide. The Director will collaborate with various teams, including regional field marketing, digital marketing, customer marketing, product marketing, and PR/Comms teams.Coursera is committed to providing universal access to world-class learning and is looking for someone passionate about revolutionizing education.Responsibilities:

• Drive revenue growth and market penetration for Coursera for Business globally.
• Develop and activate a global marketing strategy aligned with business goals.
• Partner with marketing leadership to evolve marketing foundation and processes.
• Establish communication channels and feedback loops with Coursera for Business leadership.
• Lead a cross-functional pod of global marketers.

Requirements:

• 15+ years of Enterprise SaaS marketing experience.
• 7+ years of experience building global marketing strategies.
• Analytical skills and ability to leverage data for decision-making.
• Ability to travel up to 25%.
• Experience across demand generation, brand and content, enablement, events, ABM and marketing technology

Coursera offers:

• A role in a fast-paced, impactful global business.
• Opportunity to shape and implement marketing strategy.
• Collaboration with cross-functional teams.
• Flexible work arrangements.