MarTech Operations, B2C

Job Description

Anthropic is seeking a MarTech Operations Lead to spearhead its marketing technology strategy and implementation for B2C performance marketing. This role is pivotal in optimizing the martech stack to facilitate data-driven decisions and scalable growth across various channels. The MarTech Operations Lead will act as a bridge between marketing, data, product, and engineering teams, ensuring the marketing technology infrastructure aligns with both immediate business needs and long-term strategic objectives.Responsibilities include:

• Owning the end-to-end martech stack, from researching new technologies to leading integrations.
• Enabling marketing effectiveness through training programs and support.
• Partnering with data, product, and engineering teams to develop automation solutions.
• Managing SaaS vendor relationships.
• Leading B2C-focused platform implementations and maintaining documentation.
• Designing and implementing event tracking strategies.
• Configuring and optimizing mobile measurement partnerships (MMPs) and attribution models.
• Establishing audience segmentation frameworks.

Requirements:

• 10+ years of martech experience with deep expertise in B2C marketing platforms.
• Strong project management and technical proficiency.
• Experience working effectively in matrix organizations.
• Hands-on expertise with core B2C martech platforms.
• Deep understanding of mobile measurement, event tracking architecture, and privacy-compliant attribution.
• Experience with audience platforms.
• SQL proficiency and experience with customer data platforms.
• Bachelor's degree in a related field or equivalent experience.

Anthropic offers:

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.
• A collaborative office space in San Francisco.