Product Marketing Manager, Model Context Protocol

Job Description

Anthropic is seeking a Product Marketing Manager to lead the go-to-market strategy for MCP (Model Context Protocol). This role involves driving adoption of this open-source protocol by crafting narratives, building ecosystem partnerships, and establishing MCP as the standard for AI-to-application connectivity. The ideal candidate will have experience marketing technical products to developers and a strong understanding of open-source ecosystems.

• Lead end-to-end go-to-market planning and execution for MCP protocol updates.
• Develop compelling messaging and positioning.
• Drive developer adoption through targeted campaigns and technical content.
• Partner with engineering teams to shape the protocol roadmap.
• Create enablement materials including technical guides and documentation.
• Coordinate launch activities for major MCP partners.
• Build and nurture relationships with key ecosystem partners.
• Develop strategies to position MCP as the industry standard.
• Measure and report on MCP adoption metrics.

Requirements:

• 6+ years of work experience with 4+ years of product marketing experience.
• At least 2 years focused on developer platforms, APIs, or open-source projects.
• Deep understanding of developer ecosystems.
• Experience driving adoption of technical standards or protocols.
• Strong technical acumen.
• Exceptional storytelling skills.
• Experience with two-sided marketplaces or platform businesses.

Anthropic offers:

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.