Product Marketing Manager (Fundraisers)

Job Description

GiveDirectly is seeking a highly motivated and entrepreneurial Product Marketing Manager to spearhead fundraiser acquisition and engagement through strategic partnerships. This role involves positioning and promoting GiveDirectly's in-house built fundraising campaigns product to potential fundraisers, enabling them to effectively raise money for impactful causes. The Product Marketing Manager will work fully remotely, but will need to overlap with an East Africa timezone by at least 4 hours.Responsibilities:

• Lead and execute fundraiser acquisition campaigns using in-house fundraising tools.
• Project manage campaign calendar and collaborate with internal stakeholders.
• Develop compelling content and execute strategic distribution across various channels.
• Initiate and drive new marketing experiments to accelerate growth and expand the donor base.
• Ensure campaign performance is measured against clear KPIs, providing regular reporting.

Requirements:

• 3–5+ years of professional experience in product management, data analytics, or related fields.
• Strong communication skills, both written and verbal.
• Analytical problem-solving skills with an iterative mindset.
• Alignment with GiveDirectly's values and core competencies.
• Strong project management skills and the ability to manage multiple workstreams.

What GiveDirectly Offers:

• A positive and supportive team environment with opportunities for advancement.
• A demonstrated commitment to helping all staff develop and grow.
• A competitive salary, including bonus.
• Flexible paid time off.
• Allowances for desk set-up and learning and development.