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Senior Marketing Data Analyst - Lisbon at PagerDuty

Senior Marketing Data Analyst to provide insights and optimization.
Hybrid
On-Site
Portugal
Undisclosed salary
PagerDuty is seeking a Senior Marketing Data Analyst to enhance the data-driven capabilities of its marketing team. This role, reporting to the Director of Marketing Analytics, involves correlating goals to KPIs, setting up tracking and automated Tableau dashboards, and providing collaborative insights to stakeholders.Responsibilities include:
  • Leading with a strategic mindset, aligning goals with KPIs in tracking, reporting, and analysis.
  • Integrating data storytelling into insights and presentations.
  • Taking ownership of front-end tracking and reporting, working with web developers to ensure proper tracking and resolve gaps.
  • Providing stakeholders with dashboards and reports on website engagement and performance, identifying opportunities for enhancement.
  • Conducting ad-hoc analyses and offering data-based recommendations to digital and web marketers.
  • Supporting senior analytics staff in digital marketing tracking and reporting.
  • Participating in a collaborative analytics team, sharing knowledge, QA’ing code, and documenting best practices.
Requirements include:
  • 4-6 years of experience with digital marketing and web analytics data sets (e.g., Google Analytics 4, segment.io, Google Ads).
  • Advanced SQL skills.
  • Experience with testing and experimentation (a/b testing, causal inference).
  • Experience with Data warehousing like Snowflake.
  • 4-6 years of experience using Salesforce CRM data.
  • 4-6 years of experience creating reports in a business intelligence tool like Tableau.
  • Strong communication and collaboration skills.
PagerDuty offers:
  • Flexible work arrangements.
  • Comprehensive benefits package.
  • Competitive salary.
  • Company equity.
  • Generous paid vacation time.
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PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud combines AIOps, Automation, Customer Service Operations and Incident Management with a powerful generative AI assistant. This platform enables operational efficiency at scale, helping businesses increase innovation, grow revenue, reduce costs, and mitigate operational risks. Serving a significant portion of the Fortune 500 and Fortune 100, PagerDuty is recognized as essential infrastructure for modern enterprises. The company fosters a flexible and equitable workplace, emphasizing collaboration and innovation.