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Digital Acquisition Specialist

Digital Acquisition Specialist to optimize digital advertising campaigns for Rush Street Interactive in Mexico.
Rush Street Interactive
Hybrid
On-Site
Mexico
Undisclosed salary
Job Description
Rush Street Interactive is seeking a Digital Acquisition Specialist to optimize digital advertising campaigns. This role is crucial for the efficient execution of operations, optimizing the performance of digital advertising mediums to maximize campaign performance and conversions.

What This Role Involves:
  • Setting up, optimizing, and managing PPC and digital advertising campaigns.
  • Conducting audience and keyword research.
  • Setting up digital campaigns, segmentation, and goal tracking.
  • Performing A/B testing and budget management.
  • Optimizing conversion and KPIs.
  • Setting up dashboards and analyzing campaign data.
  • Preparing monthly reports on KPIs with recommendations and strategies.
  • Planning, implementing, and monitoring SEO strategies using keyword analysis and technical audits.
  • Collaborating with other Marketing teams to align digital advertising initiatives.
  • Staying updated on advertising and digital analysis trends.
  • Acquiring and maintaining technical certifications.


Requirements:
  • Graduate degree in Marketing, Communications, or related field.
  • 4+ years’ experience in similar roles.
  • Exceptional analytical and quantitative skills.
  • Experience with Google Ads, Meta Ads, Apple Search Ads, X Ads, LinkedIn Ads, TikTok Ads, Programmatic Advertising.
  • In-depth knowledge of Google Analytics, Google Search Console, Looker, and related platforms.
  • Knowledge of app tracking platforms Google Play Console and App Store Connect.
  • Experience in tracking platforms such as AppsFlyer, Adjust or similar.
  • Demonstrated ability to manage multiple tasks and priorities effectively.
  • Ability to work both collaboratively and independently.
  • Motivated person, with strategic and creative vision in digital advertising solutions.
  • Experience in the gaming industry (optional).
  • Interest or experience in sports (bonus).


What This Role Offers:
  • Comprehensive compensation.
  • Work-life balance initiatives.
  • Autonomy and personal responsibility.
  • Creativity and openness to new ideas.
  • Professional and personal growth.
  • A people-oriented environment and supportive atmosphere.
Apply Manually

Rush Street Interactive

Rush Street Interactive (RSI) is a leading online gaming and sports betting company traded on the NYSE, operating under the BetRivers.com, PlaySugarHouse.com, and RushBet.co brands. RSI focuses on creating integrated experiences across online, social, and land-based gaming sectors through innovative digital solutions. The company builds bridges between different gaming platforms, emphasizing customer engagement and retention. With a commitment to growth and innovation, RSI continuously adapts to trends in digital advertising and analysis, leveraging data to optimize performance and strategies.

All Jobs at Rush Street Interactive (24)