Senior Business Analyst (Marketing)

dbt Labs is seeking a Senior Business Analyst to support marketing initiatives. This role involves bridging data across the full funnel, from brand awareness to closed deals, to better understand customer behavior, optimize campaigns, and accelerate revenue. The ideal candidate will be passionate about analytics and impact, with a strong understanding of Sales and Marketing motions.

The Senior Business Analyst will work at dbt Labs, a company that empowers data practitioners and believes in code-based data transformations. The company values transparency, flexibility, and collaboration, and encourages analysts to adopt software engineering best practices.

Responsibilities:

• Develop dashboards and reporting frameworks for revenue-driving activities.
• Identify data quality issues in CRM and related systems.
• Analyze campaign performance, funnel conversions, and pipeline progression.
• Support ROI and attribution modeling for marketing programs and sales initiatives.
• Use historical data and predictive modeling to guide future strategy decisions.

Requirements:

• Strong understanding of Sales and Marketing motions.
• 4+ years of experience working with data (SQL experience is a must!).
• Knowledge of the lead funnel lifecycle and related metrics.
• Demonstrated ability in building and maintaining dashboards (Tableau preferred).
• Comfortable working with data independently.
• Excellent collaboration and communication skills.
• Hands on experience with dbt is a strong plus!

dbt Labs offers:

• Unlimited vacation time
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Health & wellness stipend
• Flexible stipends for home office setup, learning and development, and office space