Junior Community Strategist

Job Description

DeVries, a culture-first communications agency, is seeking a Junior Community Strategist to join its Creative Intelligence team. This role is based in the New York office and follows a hybrid schedule. The Junior Community Strategist will be the day-to-day lead for all matters pertaining to the digital community for a portfolio of Beauty brands. He/She is responsible for managing all aspects of a client’s social presence with client-specific needs to create a best-in-class social community.Role involves:

• Managing the creative process that drives voice and creation/selection of content.
• Leading reporting and developing consumer insights to optimize content strategies.
• Partnering with creative and account teams to manage creative for content and communities.
• Leading social content process from conceptualization to final creative production and deployment.
• Continuously assessing opportunity leveraging insights gathered from the mining of behaviors and conversation of the community and secondary research.
• Creating and presenting content calendars.
• Managing execution and posting of all social assets.
• Monitoring social channels to engage with community users.
• Managing timelines as it pertains to content calendar development, execution and reporting.
• Translating brand positioning and social voice into compelling content for social platforms.
• Assessing and solving complex brand challenges through a community and content lens.
• Sharing expertise as it relates to social platforms and community best practices.
• Being responsible for client communication where it relates to content and approvals.
• Suggesting optimization strategy based on client needs, performance data, or emerging trends in the social space.
• Staying up to date on digital/social and cultural trends, tools, best practices and how other organizations and brands are using them.
• Partnering with Analytics team to track performance of social content.
• Assisting creative team with content creation, including but not limited to brainstorming content ideas, identifying formats, keeping an eye on industry trends.

Requirements:

• Bachelor’s degree.
• 0-2 years community management experience with experience on Instagram.
• Experience on TikTok is preferred.
• Passionate about the beauty category.
• Strong writing skills and eye for visual design.
• Creative, enthusiastic, passionate about digital and social media.
• Excellent interpersonal and communication skills.
• Ability to operate both analytically and creatively with attention to detail.
• Flexible, pro-active, and open-minded work style; ability to work productively in a team as well as independently.
• Experience with Influencer Marketing is preferred but not required.

Role offers:

• Hybrid schedule.