Sony Interactive Entertainment is seeking a Senior Manager, Content Personalization to join the PlayStation Store team. This role focuses on personalizing the player experience to enhance engagement, conversion rates, and revenue. The Senior Manager will leverage expertise in digital commerce to understand customer behavior, drive experimentation, and optimize customer experiences across various touchpoints. They will collaborate with cross-functional teams to develop and implement a content personalization strategy, fostering a culture of continuous improvement.
Role involves:
Leading personalization efforts to drive impact and improve customer experience.
Developing and delivering a content personalization roadmap.
Designing, evaluating, and reporting on personalization test results.
Translating strategy into actionable OKR frameworks.
Fostering continuous improvement and sharing best practices.
Collaborating with teams across the business to align plans and strategies.
Staying updated on industry trends and best practices.
Leading and mentoring a team of personalization specialists.
Requirements:
Minimum of 12 years’ experience in digital media entertainment, focusing on commerce and personalization.
Proven experience in people management and team leadership.
Strong background in experimentation and refining testing methodologies.
Excellent data analysis skills and comfort using analytics tools.
Extensive experience in a direct-to-consumer digital or e-commerce business.
Exceptional interpersonal skills and ability to collaborate across teams.
Higher education in Math, Marketing, Data Science, or Business Analytics is an asset.
Role offers:
Opportunity to drive significant impact on the PlayStation Store experience.
Chance to lead and mentor a team of personalization specialists.
Collaborative environment with cross-functional teams.
Competitive benefits package, including medical, dental, vision, and 401(k) matching.
PlayStation, a global leader in entertainment, is responsible for the PlayStation family of products and services, including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and PlayStation Studios software titles. As part of Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation, PlayStation is committed to innovation, technology, and providing an inclusive and empowering environment for its global team. The company values diversity and encourages individuals with a passion for play to explore opportunities within its organization.