Director of Product Marketing

Job Description

Rival Group is seeking a Director of Product Marketing to shape the go-to-market strategy for their platform, offerings, and services. Reporting to the Chief Marketing Officer, the Director will develop and execute marketing campaigns to drive awareness, engagement, and adoption of solutions across target markets.

Rival Group is a forward-thinking, results-driven organization focused on customer insights and market research. It helps brands get closer to their customers. Rival Technologies, their tech arm, is a conversational research platform. Reach3 Insights, their consulting side, is a market research agency.

Role involves:

• Developing and executing product marketing strategies
• Partnering with product management to launch new features
• Creating messaging and sales enablement materials
• Conducting market research
• Developing content such as videos and case studies
• Tracking key performance metrics

Requirements:

• 5+ years of product marketing experience in SaaS or tech
• Product Marketing Alliance certification (plus)
• Proven ability to build go-to-market strategies
• Communication and presentation skills
• Strategic and hands-on mindset
• Experience working cross-functionally
• Results-driven mindset

Rival Group offers:

• Fair compensation and pay equity
• Stock options and RRSP plan with employer matching
• Parental leave top up
• Hybrid working model (Vancouver based role) and home office benefits
• 4 weeks of vacation
• 100% employer-paid health and dental plan
• Generous sick, personal, and mental health days
• $1,000 annual enhanced mental health benefits