CRM Marketing Analyst Pleno

Job Description

Creditas is seeking a CRM Marketing Analyst to join their team in São Paulo. The company is a financial services platform offering loans, insurance, and investments. The analyst will be responsible for optimizing communication and engagement with customers using a data-driven approach.

The CRM Marketing Analyst will play a crucial role in planning and executing CRM strategies across various channels. They will work closely with cross-functional teams to ensure the effectiveness of CRM operations and campaigns.

Responsibilities:

• Plan strategic transactional rules for B2C and B2B origination across Bus.
• Manage channels: email, SMS, push notification, and WhatsApp.
• Define user profile segmentations.
• Optimize the engagement and conversion funnel.
• Structure briefings for email template creation.
• Conduct A/B tests to optimize sending times and communication.
• Monitor results and metrics aligned with area KRs.
• Present results and improvements to stakeholders.
• Organize and document communications and visual resources.

Requirements:

• Analytical and data-driven profile.
• Experience with marketing automation platforms (customer.io required).
• Experience in creating and implementing communication rules.
• Experience in fintechs or startups.
• Ability to work in a multifunctional, fast-paced, and collaborative environment.
• Availability for hybrid work in São Paulo.

Creditas offers:

• Life insurance
• Health and dental plans
• Profit Sharing Program (PPR)
• Corporate University (Academy)
• Wellz and Wellhub benefits
• Birthday day off
• Childcare assistance
• Parental leave
• Flexible work model
• Transportation and meal vouchers
• Pharmacy agreement
• Salary advance