Marketing Technology Specialist (m/f/d)

Job Description

AutoScout24 is seeking a Marketing Tracking Specialist to take ownership of their marketing tracking and analytics framework. The ideal candidate will work cross-functionally across analytics, tech, and marketing to optimize the efficiency and ROI of the multi-channel marketing funnel.This role involves:

• Gathering requirements from marketing, analytics, tech, and vendors.
• Taking technical ownership of advertising platforms.
• Conducting audits and troubleshooting for GTM, UTMs, and tracking implementations.
• Supporting and improving campaign tracking frameworks.
• Collaborating on A/B tests and experimentation.
• Leading audience segmentation and targeting strategies.
• Building and maintaining connections between marketing tools and analytics infrastructure.
• Partnering with analytics to optimize measurement frameworks.
• Contributing to marketing performance optimization initiatives.

Requirements include:

• 3+ years of experience in marketing analytics and technology.
• Strong knowledge of Google Analytics and attribution concepts.
• Proficiency with Google Tag Manager (GTM) or similar tracking tools.
• Experience in SQL and working with modern data stacks.
• Knowledge of BI tools like Tableau or Amazon Quicksight.
• A strategic mindset with the ability to simplify complex technical details.
• Demonstrated ability to work independently and lead cross-functional initiatives.
• Fluency in English.

AutoScout24 offers:

• Opportunity to work in a fast-paced environment.
• Chance to drive growth through experimentation and innovation.