Associate Director of Growth

Job Description

Dr. Squatch is seeking an Associate Director of Growth to lead the eCommerce growth strategy for Jukebox, a rapidly growing brand under the Dr. Squatch enterprise. This role is based in New York City, NY, requiring in-office presence 4 days a week. The Associate Director will be at the intersection of paid media and performance creative, guiding strategy, creative direction, and execution across channels. They will manage a media buyer and digital content producer, while also being hands-on to drive growth. The ideal candidate thrives in fast-paced environments and is passionate about testing and scaling.What this role involves:

• Leading the strategy, performance, and optimization of eCommerce channels (DTC + Amazon) to reach revenue growth targets.
• Identifying and pursuing new growth opportunities through sharper positioning, stronger creative angles, or untapped channels and audiences.
• Partnering with the media buyer to align paid channel strategy with growth goals and priorities.
• Owning the creative strategy for ads and performance creative, spearheading testing and ensuring every concept is thumb-stopping and built to convert.
• Partnering with the digital content producer to develop and iterate on creative assets that fuel campaign success.
• Using analytics to uncover performance insights, guide testing plans, and optimize the entire growth funnel.
• Collaborating cross-functionally across the Jukebox team to align marketing with product launches, brand campaigns, and seasonal moments.

Requirements:

• 4–6 years of experience, including specific experience in growth marketing, ideally in a high-growth DTC or CPG environment.
• Strong track record owning both performance marketing strategy and the development of creative assets.
• Strong understanding of CAC, LTV, ROAS, CVR, and other key performance metrics.
• Analytical mindset with the ability to both synthesize data into actionable insights, and lean into creative intuition.
• Experienced in managing media buyers and creative teams.
• Familiarity with managing Amazon growth via agency partners, with a desire to learn and optimize the channel.
• Highly collaborative, curious, and excited to test, build, and scale quickly.
• Clear communicator and critical thinker who thrives in fast-paced, iterative cultures.
• Experience overseeing $2M+ marketing budgets and scaling $10M+ preferred.

What Dr. Squatch offers:

• Competitive salary
• Growth-focused & collaborative team environment
• Medical, dental, vision, 401k with Squatch match, and PTO
• Healthy snacks, frequent company events, and free products