Senior Vice President, Integrated Media Strategy

dna is seeking a Freelance Senior Vice President to join its expanding healthcare division. This role is based in New York, NY. The ideal candidate will be passionate about improving the lives of patients and possess experience across pharmaceutical, biotechnology, and health technology sectors. They will demonstrate leadership, client service skills, and expertise in managing integrated communications campaigns. This role requires personal ownership and accountability for client engagement, fostering long-term partnerships and client satisfaction.

Responsibilities:

• Drive development of solution-based program strategies and direct development of tactical plans
• Develop and implement successful integrated media strategy and deliver strong media results
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, etc.) to deliver on client plans
• Act as effective, two-way translator between clients and teams, actively counseling development of work in the best interest of all parties
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Have ownership of client financials and profitability
• Coordinate integration with other agency partners
• Successfully navigate conflicts across internal stakeholders, clients and agency partners
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Actively participate in agency development and assist with new business

Requirements:

• 10-15 years of relevant healthcare communications experience with a focus in driving earned media, ideally both agency and in-house
• Track record of securing robust earned media results as demonstrated by key metrics such as quality and reach
• Strong relationships with reporters across media categories of top-tier, business, healthcare, consumer and technology, to name a few
• Significant experience providing thought leadership and counsel to senior management
• In-depth experience leading spokesperson media training
• Experience leading high-performing media staffers; mentoring team members
• Strong project management skills and attention to detail
• Confident presenter and persuasive speaker
• Minimum: Bachelor's Degree

The role offers:

• Opportunity to work in healthcare communications
• Opportunity to drive development of solution-based program strategies
• Opportunity to implement successful integrated media strategy