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User Acquisition Specialist

User Acquisition Specialist to accelerate user growth for Too Good To Go app.
Too Good To Go
On-Site
Germany
Undisclosed salary
Job Description
Too Good To Go, a certified B Corp social impact company, is seeking a Global Performance Marketing Specialist to enhance its Global Performance Marketing team. The role involves accelerating the acquisition of quality new users for the Too Good To Go app. The ideal candidate will be responsible for digital media planning, buying, optimization, and reporting of performance marketing campaigns. They will analyze opportunities and optimize plans using growth levers, incorporating local insights and digital marketing strategies to develop acquisition engines.

Role Involves:
  • Implementing campaigns from start to finish using platforms like Meta, Google (UAC), and TikTok.
  • Innovating and experimenting with new ideas to continually improve acquisition strategies.
  • Guiding local marketing teams on budget allocation, creative testing, and strategic priorities.
  • Benchmarking and forecasting country metrics across channels and objectives.
  • Sharing regular reports with actionable insights for senior stakeholders.
  • Collaborating with global and local teams to devise effective plans and strategies.
  • Contributing to the creative briefing process and developing high-performing UGC assets.
  • Identifying and testing new growth channels, formats, and strategies.

Requirements:
  • Hands-on experience in performance marketing in a mobile-first/app-first business or agency.
  • Strong knowledge of Meta and Google Ads platforms, including experience with App Campaigns and engagement strategies.
  • Passionate about the latest social media trends and the creative aspect of paid online marketing.
  • Familiarity with MMP/BI/measurement tools such as AppsFlyer, Looker, Firebase or equivalent.
  • Strong analytical skills with the ability to extract insights and take action quickly.
  • A test-and-learn mindset - always curious and pushing for better.
  • Self-starter energy: autonomous, organised, and outcome-oriented.
  • Excellent communication skills and a team-first mentality.
  • Passionate about sustainability and excited by our mission.

What Too Good To Go offers:
  • A rare opportunity to work in a social impact company where you can see real and tangible impact in your role.
  • Working alongside an international community of users, partners, and 1,400+ colleagues across 19 countries that are on the same important mission.
  • Personal and professional development opportunities in a fast-paced scale-up environment.
  • An inclusive company culture where you can bring your authentic self to work.
Apply Manually

Too Good To Go

Too Good To Go is a European impact business committed to reducing food waste. Connecting businesses with surplus food to consumers, it operates in 19 countries with over 116 million users. The company fosters a collaborative approach involving producers, retailers, consumers, and policymakers to minimize waste. With a focus on sustainability, Too Good To Go aims to create a world where all food produced is ultimately consumed, promoting environmental and social responsibility in the food industry.

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