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User Acquisition Specialist

Too Good To Go seeks User Acquisition Specialist in Toronto.
Too Good To Go
On-Site
Canada
USD 40,241 - 47,558
CAD 55,000 - 65,000
Job Description
Too Good To Go is seeking a User Acquisition Specialist to join their Global Performance Marketing team. This role is critical in accelerating the growth of quality new users to the Too Good To Go app. The ideal candidate will be responsible for the digital media planning, buying, optimisation, and reporting of performance marketing campaigns. They will analyse opportunities and optimise plans using available growth levers, incorporating local insights and innovative digital marketing strategies.

Role involves:
  • Implementing campaigns from start to finish using platforms like Meta, Google (UAC), TikTok, and Moloco.
  • Innovating and experimenting with new ideas to continually improve acquisition strategies.
  • Guiding local marketing teams on budget allocation, creative testing, and strategic priorities.
  • Benchmarking and forecasting relevant country metrics across channels and objectives.
  • Sharing regular reports with actionable insights for senior stakeholders.
  • Collaborating with global and local teams to devise effective plans and strategies.
  • Contributing to the creative briefing process and developing high-performing UGC assets.
  • Identifying and testing new growth channels, formats, and strategies.

Requirements:
  • 2–3 years of hands-on experience in performance marketing in a mobile-first/app-first business or agency.
  • Strong knowledge of Meta and Google Ads platforms, including experience with App Campaigns and engagement strategies.
  • Passionate about the latest social media trends and the creative aspect of paid online marketing.
  • Familiarity with MMP/BI/measurement tools such as AppsFlyer, Looker, Firebase or equivalent.
  • Strong analytical skills with the ability to extract insights and take action quickly.
  • A test-and-learn mindset - always curious and pushing for better.
  • Self-starter energy: autonomous, organised, and outcome-oriented.
  • Excellent communication skills and a team-first mentality.
  • Passionate about sustainability and excited by our mission.

What Too Good To Go offers:
  • A rare opportunity to work in a social impact company.
  • Working alongside an international community of users and colleagues.
  • Personal and professional development opportunities in a fast-paced scale-up environment.
  • An inclusive company culture.
Apply Manually

Too Good To Go

Too Good To Go is a European impact business committed to reducing food waste. Connecting businesses with surplus food to consumers, it operates in 19 countries with over 116 million users. The company fosters a collaborative approach involving producers, retailers, consumers, and policymakers to minimize waste. With a focus on sustainability, Too Good To Go aims to create a world where all food produced is ultimately consumed, promoting environmental and social responsibility in the food industry.

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