Senior Marketing Executive, FT Live (Events)

Invisso, now part of FT Live under the Financial Times Group, seeks a Senior Marketing Executive to drive event campaign success. The role involves ownership of marketing strategy and delivery, including data insights, mar-tech, digital marketing, copywriting, and social media. The ideal candidate will be entrepreneurial, creative, and proactive, thriving in a fast-paced event environment. Collaboration with cross-functional teams is essential. This role offers career growth in event marketing and requires travel to destinations such as the USA, Spain, Asia and the UK.

Role involves:

• Event project management to achieve delegate revenue and attendance targets.
• Delivering customer-centric marketing campaigns across integrated channels.
• Managing strategies to increase prospect conversion and attendee return.
• Ensuring event websites meet quality standards with SEO and conversion in mind.
• Transitioning to an inbound marketing strategy through search and social media performance improvement.
• Building relationships with event teams and communicating marketing progress.

Requirements:

• Proven experience in marketing, with a focus on large-scale event campaigns.
• Strong understanding of the full marketing mix, including digital and traditional tactics.
• Excellent project management skills with the ability to multitask and prioritize.
• Exceptional communication and interpersonal skills.
• Strong organizational and problem-solving skills.
• Ability to meet tight deadlines and manage multiple projects simultaneously
• Must be able to travel internationally without restrictions that might affect visa applications

Role offers:

• Opportunity to grow career in event marketing.
• Travel opportunities to USA, Spain, Asia, and the UK.