Paid Social Media Marketing Manager

Job Description

Tide is seeking a Paid Social Media Marketing Manager to lead and scale acquisition efforts across paid social channels in Europe. The ideal candidate will possess deep expertise in managing multi-million-pound budgets and a data-driven approach. They will have a proven track record of driving growth. This role offers the opportunity to lay the foundations of the in-house Paid Social team at Tide as the company expands internationally.Role involves:

• Owning the growth & performance of all paid social operations.
• Deploying a multi-million budget across available channels.
• Working closely with Data, Product, Web teams.
• Providing a voice for paid social across the whole business.
• Designing and implementing new tests, maintaining best practice, and controlling the budgets.

Requirements:

• 4+ years applied experience managing large paid Facebook/Instagram ad accounts.
• Fluent in German (B2+).
• Demonstrable experience in driving large volumes of B2C or B2B lead acquisition.
• Experience on secondary paid social platforms such as LinkedIn, Twitter, TikTok or other.
• Knowledge of SKAD, ATT & IFDA, and can troubleshoot & future-proof tracking solutions.
• Experience across driving traffic to websites, mobile applications, call centres.
• Comfortable with using data visualisation tools such as Looker or Tableau.

Role offers:

• 25 days paid annual leave.
• 3 paid days off for volunteering or L&D activities.
• Extended maternity and paternity leave covered by the company.
• Personal L&D budget.
• Mental wellbeing platform.
• WFH equipment allowance.
• Flexible working from home.
• Sabbatical Leave.
• Share options.