Senior Content Marketing Specialist

Job Description

The Senior Content Marketing Specialist role at [Company Name Redacted] is pivotal for driving regional field marketing efforts through strategic and compelling content. This role acts as the primary content lead for the region, collaborating on ABM initiatives, providing localized assets, and helping regional leaders establish a strong market presence. The specialist will shape narratives for various events and campaigns to resonate with the target audience and achieve desired outcomes.Responsibilities include:

• Co-developing and executing content strategies for ABM campaigns.
• Shaping content to build regional leadership presence.
• Leading content planning and asset creation for regional events.
• Developing regional customer success stories.
• Ensuring regional content is published and amplified across channels.
• Tracking content effectiveness and iterating for improvement.
• Maintaining and updating the regional content hub.
• Coordinating with global and regional content managers.
• Supporting regional PR efforts.
• Applying SEO techniques to regional content.

Requirements:

• 4+ years of content marketing or content strategy experience.
• Strong writing and editing skills.
• Experience supporting ABM campaigns.
• Strategic mindset with hands-on execution.
• Ability to collaborate cross-functionally.
• Familiarity with content performance tracking, SEO basics, and campaign KPIs.
• Fluent in English.

[Company Name Redacted] offers:

• Opportunity to shape regional content strategy.
• Collaborative environment with marketing, sales, and partner teams.
• Chance to work on diverse content formats and channels.