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Senior Field Marketing Manager

Senior Field Marketing Manager to drive demand and build relationships.
Carta
On-Site
United States
USD 137,700 - 162,000
Job Description
Carta is seeking a Senior Field Marketing Manager to join their Demand Generation organization within the Marketing team. This role is pivotal in driving demand, building relationships, and generating pipeline across Carta's customer segments. The Senior Field Marketing Manager will report to the Director of Events and will drive strategy, execute programs management, and analyze performance for optimization.This role involves:
  • Owning regional field marketing strategy for designated U.S. geographies.
  • Partnering with Sales, Business Development (BD), and Product Marketing Management (PMM) to define target audiences.
  • Project managing regional marketing calendars, coordinating plans with internal teams.
  • Building business cases and briefs for event activations.
  • Evaluating the performance of each activation by analyzing registration, attendance, influenced pipeline, won deals, and engagement metrics.
  • Presenting post-event findings and recommendations to Sales, Demand Gen, and GTM stakeholders.
  • Proposing new program ideas based on data, market insights, and stakeholder feedback.
  • Ensuring every regional experience reflects Carta’s mission and brand.
Requirements for this role include:
  • 5–7 years of experience in field marketing, GTM strategy, or sales enablement in a B2B SaaS or technology company.
  • Strong strategic thinking and project management skills.
  • Proven ability to collaborate with Sales, understand regional priorities, and translate them into actionable marketing plans.
  • Analytical mindset with experience measuring pipeline contribution, event ROI, and customer engagement outcomes.
  • Fluent in Salesforce and proficient in Marketo, Asana, and Looker.
  • Clear and concise communicator who can influence across Marketing, Sales, and executive stakeholders.
  • Willingness to travel occasionally to major in-market programs or stakeholder meetings (up to ~25%).
Carta offers:
  • A market competitive salary.
  • Equity for all full time roles.
  • Exceptional benefits.
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Carta

Carta is a software company connecting founders, investors, and limited partners through its platform tailored for venture capital, private equity, and private credit. It provides fund administration services, managing billions in assets. Serving thousands of companies globally, Carta offers solutions for cap table management, valuations, equity programs, and more. The company aims to create a comprehensive ERP platform for private markets, replacing traditional solutions with software designed for the Office of the Fund CFO.

All Jobs at Carta (80)