Principal, Customer Marketing & Education

Job Description

Smartly is seeking a Principal, Customer Marketing & Education to lead customer engagement, adoption, and advocacy. The role involves developing programs to educate and inspire customers, turning success stories into growth. This position requires close collaboration with GTM, Product, and CS teams.Responsibilities include:

• Building and scaling the customer advocacy engine.
• Partnering with Product Marketing and CS to amplify success stories.
• Managing customer-facing collateral and webinars.
• Leading programs that drive deeper adoption, renewals, and expansion.
• Owning the strategy and roadmap for customer and agency onboarding.
• Developing scalable content (videos, guides, webinars, certifications).
• Driving usage and engagement with education platforms.
• Leveraging education analytics to optimize content and improve customer outcomes.
• Acting as a strategic partner to CS, Product, and PMM teams.
• Building and managing a small team or network of cross-functional contributors.
• Setting KPIs across engagement, adoption, satisfaction, and advocacy.

Requirements:

• 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
• Proven track record of building customer-facing programs that scale.
• Strong communication and storytelling skills.
• Experience with LMS platforms, advocacy tools, and customer marketing technologies.
• Comfortability being data-driven and owning KPIs.
• The ability to work in a hybrid model (3 days a week at the office).

Smartly offers:

• Inclusive Culture
• Global Impact
• Wellbeing Focus
• Total Rewards
• Hybrid Workplace