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Job Description
Gusto is seeking a Senior Staff Content Designer to join their Growth team. This role is pivotal in shaping messaging that drives growth across the customer journey, from discovery to expansion. The Content Designer will work cross-functionally, blending marketing, product, and AI-generated content to enhance the user experience. They will establish content standards, create scalable systems, and ensure clarity and consistency in Gusto's messaging.
Role involves:
- Crafting copy to accelerate conversion, activation, and expansion.
- Developing content guidelines and systems for scalable messaging.
- Partnering on iterative testing and experimentation.
- Ensuring a cohesive narrative across marketing campaigns and product surfaces.
- Shaping and refining Gusto's approach to AI-generated content.
- Auditing and evolving copy across the customer journey.
- Setting a long-term content strategy for the Growth team.
- Grounding design decisions in customer research and feedback.
- Aligning design strategy with business outcomes.
- Guiding content design strategy across multiple teams.
- Embracing experimentation and staying curious about new technologies.
Requirements:
- 8-10+ years of experience in content design, UX writing, or content strategy.
- Experience in B2B SaaS or multi-product platforms.
- Ability to craft clear and concise content for complex workflows.
- Experience working in rapid-growth environments.
- Understanding of how to balance brand, voice, and performance goals.
- Ability to set up content systems and guidelines.
- Strong communication and collaboration skills.
- Track record of mentoring and coaching other designers.
Gusto offers:
- Competitive compensation packages with equity-based compensation.
