Manager, Content Marketing

Job Description

Salsify, a key leader in the industry, is seeking a Content Marketing Manager to lead their content marketing team. The ideal candidate will own the content strategy and editorial direction, driving brand awareness, audience engagement, and supporting lead generation. This role reports to the Director of Growth Marketing and collaborates with web, design, and video teams, as well as cross-functionally with other marketing departments.

Role Involves:

• Owning the content strategy and editorial calendar.
• Managing the content marketing process from research to optimization.
• Overseeing the SEO strategy.
• Managing and mentoring content marketing specialists and freelance writers.
• Ensuring content consistency across publishing channels.
• Defining KPIs and analyzing content performance.
• Collaborating with cross-functional teams.
• Staying ahead of industry trends.

Requirements:

• Bachelor’s degree in marketing, journalism, English, or equivalent experience.
• Five or more years of experience as a content marketing leader.
• Proven experience with content strategy development and execution.
• Strong project and team management skills.
• Exceptional writing, editing, and proofreading abilities.
• Strong understanding of SEO best practices.
• Strong cross-functional collaboration skills.
• Proven success in managing content performance using KPIs and analytics tools.

Role Offers:

• Opportunity to work with a leading company in the commerce infrastructure space.
• A chance to drive brand awareness and audience engagement.
• A collaborative and innovative work environment.
• Flexible PTO, health & medical benefits, and flexible spending accounts.
• Equity in the form of stock options.