Senior Product Marketing Manager

Job Description

Blenheim Chalcot is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for its AI agent product and drive customer acquisition and retention within the mortgage ecosystem. The ideal candidate will be a strategic marketing leader who thrives on taking ownership of major initiatives.

The role involves:

• Leading B2C go-to-market strategy for Gen-AI products in the mortgage market.
• Developing compelling messaging and positioning for Gen-AI products.
• Integrating Gen-AI product capabilities into outbound messaging and campaign development.
• Experimenting with AI-led marketing tools to create innovative customer acquisition strategies.
• Optimizing customer engagement and retention strategies.
• Leading strategic initiatives to optimize engagement and retention for a large email database.
• Designing and executing A/B testing programs across customer touchpoints.
• Developing and implementing data-driven re-engagement campaigns.
• Partnering with cross-functional teams to execute complex marketing initiatives.
• Establishing measurement frameworks and KPIs to track product launch success.
• Developing thought leadership content and customer-facing materials.
• Testing and scaling new acquisition channels.

Requirements:

• 7-10 years of product marketing experience in fintech, financial services, or B2C technology products.
• Proven product launch experience with AI/ML components.
• Expertise in growth experimentation, A/B testing, and data-driven optimization.
• Ability to develop comprehensive go-to-market strategies.
• Experience marketing AI-powered products or using AI tools for marketing optimization.
• Understanding of mortgage/lending products and regulatory environment.
• Proficiency with advanced analytics platforms and customer data platforms.
• Comfortable with ambiguity and rapid iteration in a fast-paced environment.

What the role offers:

• Opportunity to be part of the World’s Leading Digital Venture Builder
• Opportunity to learn from the incredible diverse talent in BC
• Exposure to the right mix of challenges, within a culture that promotes continuous learning and development and opportunity to work with Gen AI
• 24 days of annual leave &10 public holiday days
• Private Medical for you and your immediate family & Life Insurance for yourself