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ビジネスインテリジェンススペシャリスト(ウェブ/CRMのインパクト改善の提言)

Business Intelligence Specialist to improve web/CRM impact in Tokyo.
Sony Interactive Entertainment Inc.
On-Site
Japan
Undisclosed salary
Job Description
Sony Interactive Entertainment is seeking a Business Intelligence Specialist to join their Omnichannel Marketing team in Tokyo. This role focuses on driving data-driven activities to continuously improve omnichannel performance and optimize customer engagement, revenue, and overall business performance.

The role involves:
  • Leading OBI initiatives and aligning them with business goals.
  • Collaborating with Web, CRM, Media, and other teams.
  • Analyzing business and content data using tools like Snowflake and Adobe Analytics.
  • Designing optimal business processes and providing operational support.
  • Evaluating the quality of suggestions and tracking KPIs.
  • Exploring new tools and technologies to enhance OBI capabilities.


Requirements:
  • Bachelor's degree in Business, Marketing, Data Science, or related field.
  • Minimum 5 years of experience in business intelligence or data analysis.
  • Fluency in English and Japanese.
  • Proficiency in analytics tools like Snowflake, Microstrategy, and Adobe Analytics.
  • Strong analytical and problem-solving skills.


The role offers:
  • Opportunity to work within Sony Interactive Entertainment’s Global Marketing organization.
  • Chance to collaborate with global teams in San Mateo and London.
  • Involvement in optimizing communication across Console, PC, and Mobile platforms.
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Sony Interactive Entertainment Inc.

Sony Interactive Entertainment (SIE) is a global leader in interactive entertainment and a wholly-owned subsidiary of Sony Group Corporation. The company is best known for the PlayStation family of products and services, including PlayStation®5, PlayStation®4, PlayStation®VR, and PlayStation®Plus. SIE develops acclaimed PlayStation software titles from PlayStation Studios and is committed to innovation, technology, and delivering engaging entertainment experiences to users worldwide. The organization fosters a global marketing approach, leveraging data and cross-functional collaboration to enhance customer engagement across various digital touchpoints.

All Jobs at Sony Interactive Entertainment Inc. (64)