Job Description
DoubleVerify is seeking a Senior Product Manager to drive strategic initiatives within media quality optimization for publishers. This role is pivotal in helping publishers maximize monetization by leveraging DV’s contextual classification and optimization technologies. The Senior Product Manager will define and execute product strategies that empower publishers to align with advertiser quality standards, surface high-value inventory, and drive performance. Role Responsibilities:
- Drive product strategy and execution for media quality optimization solutions in DV’s Publisher Suite
- Work closely with publishers, technical partners, and internal stakeholders to identify opportunities to enhance inventory segmentation and monetization.
- Define product requirements and partner with engineering and UX teams to build scalable, user-centric solutions.
- Manage a data- and outcome-driven roadmap that supports publisher needs across contextual targeting, pre-bid optimization, and measurement.
- Conduct regular research, usability studies, and data analysis to inform decisions and validate results.
- Evangelize the product vision internally and externally, partnering with go-to-market, sales engineering, and support teams.
- Set and monitor product OKRs aligned with revenue growth, customer adoption, and platform efficiency.
Minimum Qualifications:
- 5+ years of Product Management or equivalent experience in the ad tech, martech, or publisher technology ecosystem.
- Deep understanding of media quality concepts (viewability, fraud, brand safety/suitability) and their impact on publisher monetization.
- Demonstrated ability to collaborate cross-functionally to deliver elegant, high-performing data products.
- Strong customer empathy and ability to translate complex technical concepts into clear business value.
- Proficiency in agile methodologies, product analytics, and experimentation.
Preferred Qualifications:
- Experience building or managing products that involve contextual classification, programmatic targeting, or yield optimization.
- Familiarity with privacy-safe targeting solutions and signal loss mitigation strategies (e.g., contextual over cookie-based targeting).
- Understanding of integrations with SSPs, ad servers, and DSPs.
- Proven track record of influencing monetization strategies in publisher environments.
DoubleVerify offers bonus/commission (as applicable), equity, and benefits.