Assistant Marketing Manager (Spain) - Based in Hong Kong at CASETiFY

CASETiFY is seeking an Assistant Marketing Manager with Spanish-speaking capabilities, based in Hong Kong, to support the rapid expansion into Spanish-speaking markets. The ideal candidate should be entrepreneurial, creative, and detail-oriented, thriving in a fast-paced setting. The role involves planning and executing marketing activities across various channels to boost brand exposure in Spain.

Responsibilities include:

• Planning and implementing marketing activities across paid and organic digital channels, influencer marketing, email marketing, CRM, and PR.
• Leading 360 marketing campaigns including offline events
• Managing local performance marketing - SEM / Display / Social Ad / KOL etc
• Creating innovative and localized marketing campaigns aligning with global marketing directions.
• Managing a local KOL agency for influencer campaigns.
• Developing marketing metrics, goals, and KPIs for business results tracking.
• Tracking weekly/monthly/quarterly channel KPI targets for effective budget and resource management.

Requirements:

• Bachelor's degree in Business, Marketing, Communication, or equivalent.
• 5+ years of experience in marketing or a related field.
• Proficiency in Spanish (written and verbal) and business-level English.
• Strategic problem-solving skills and creative thinking.
• Strong planning, analytical, and result-oriented approach with the ability to work independently.
• Ability to work under pressure and meet tight deadlines.
• Extensive knowledge of Spanish market trends and interest in pop culture (preferred).