Senior Associate - Artist Partnerships & Marketing at CASETiFY

CASETiFY is seeking a driven and creative Senior Marketing Associate to support the Global Business Development team. This role is based in Hong Kong and focuses on artist partnerships and marketing initiatives.

Responsibilities:

• Assist in planning and developing artist partnerships and marketing strategies.
• Identify and scout international artists for collaborations.
• Project manage artist collection launches and maintain artist relations.
• Optimize marketing activations across social media, influencer campaigns, and content.
• Coordinate with artists and the creative team on design and content.
• Work with the performance team to optimize ad performance and conduct A/B testing.
• Track sales and KPIs, providing insights for optimization.

Requirements:

• University Graduate with 3+ years of marketing experience.
• Understanding of the art industry (experience in art agencies/galleries/auction houses preferred).
• Excellent English communication skills (written and verbal).
• Team player with strong interpersonal skills.
• Strong interest in marketing with a good sense of art and design.
• Strong multi-tasking skills and ability to meet deadlines.
• Proficiency in Photoshop and Illustrator is a plus.
• Strong analytical and problem-solving skills.

The role offers:

• Opportunity to work with a leading global lifestyle brand.
• Chance to collaborate with international artists.
• A dynamic and fast-paced work environment.