Brand Marketing Associate

Job Description

CASETiFY is seeking a Brand Marketing Associate to join their Japan team. The Brand Marketing Associate will report to the Brand Marketing Assistant Manager and will be responsible for developing and executing brand strategies to drive brand awareness, customer engagement, and business growth.

This role requires a creative thinker with a strong analytical mindset who thrives in a fast-paced environment and is passionate about building compelling brand narratives.

Responsibilities:

• Assist in the development and execution of integrated marketing campaigns.
• Conduct market research and consumer insights analysis.
• Collaborate with cross-functional teams.
• Manage brand partnerships, sponsorships, and collaborations.
• Support content creation, storytelling, and brand messaging.
• Monitor and analyze campaign performance.
• Assist in budget planning and management.
• Stay updated on industry trends, competitor activities, and emerging marketing strategies.

Requirements:

• Proficient in Japanese (JLPT N1 or above).
• Proficient in English (Good written and communication skills).
• 2-4 years of relevant experience in marketing for the Japan market.
• Strong analytical skills.
• Comfortable working in an international environment.
• Passionate about technology, fashion, and lifestyle brands.
• Self-starter with strong initiative, ownership, and accountability.
• Open-minded and able to handle multiple, high-priority projects.